Just Add Water

Documentarian Penny Lane traces the story of Sea-Monkeys, the mail-order 'instant pets' that enchanted generations of children, and of Harold von Braunhut, the eccentric inventor and marketing whiz behind them.

A playful, surprising deep dive into a beloved childhood novelty and the strange man who sold it to the world.

For decades, Sea-Monkeys won the hearts of children everywhere and quickly transformed into cultural phenomena thanks to inventor, marketing genius, and complicated eccentric Harold von Braunhut.

Plays in YouTube's player · Watch on YouTube