Meet the creators of ASMR: the internet’s most bizarre and comforting phenomenon

A look at the ASMRists who whisper, tap and role-play for millions online, and the vast communities that have grown around the tingling phenomenon.

A curious, soothing look inside one of the internet's strangest comfort cultures.

Despite being something so innately physical, ASMR is a phenomenon that exists largely online. A tingling sensation triggered by certain audio or visual cues, there are over 20 million YouTube videos relating to the subj

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