Melvin The Magical Mixed Media Machine

Melvin is a Rube Goldberg machine with an ego: its chain reaction exists only to photograph its audience, post online and make its own merchandise.

A gloriously absurd chain-reaction contraption that satirises self-promotion in the social media age.

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg's do best - performing a simple task as inefficiently as poss

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