Michael Pollan's Food Rules

Real food becomes the animation medium in this tabletop stop-motion illustration of Michael Pollan's talk offering simple rules for eating well in a world of processed food.

Clever tabletop stop-motion builds infographics out of actual food to deliver memorable rules for eating well.

Based on Michael Pollan's talk "Food Rules" given at the RSA, this animation was created in the context of the RSA/Nominet Trust film competition. Using a mixture of stop-motion and compositing, our aim and challenge was

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