Pink or Blue

Hollie McNish's spoken-word poem traces how boys and girls are treated differently from the cradle, animated so viewers can switch versions with 3D glasses.

A sharp, witty poem exposing everyday gender double standards, paired with inventive dual-version animation.

Pink Blue is another collaboration project between myself and Hollie McNish based around the theme of gender. Commissioned to open the Saatchi showcase in Cannes the film uses 3D technology to allow the viewer to switch

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