Project Vend

Anthropic lets its AI model Claude, nicknamed Claudius, run a small shop in its office, sourcing products, setting prices and dealing with customers, with strange results.

A funny, eye-opening look at what happens when an AI tries to run a real business.

For a large part of 2025, we ran Project Vend: an experiment where we let Claude manage a small business in the Anthropic office. We learned a lot from how close it was to success—and the curious ways that it failed—abou

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