The Final Copy of Ilon Specht

Directed by Ben Proudfoot · Starring Alison Case, Ilon Specht · 2024

Near the end of her life, Ilon Specht, the copywriter behind L'Oréal's 1973 slogan “Because I'm Worth It”, recounts how four words became a feminist statement that changed advertising.

An Oscar-winning documentarian captures an unsung trailblazer's intimate final account of the four words that changed advertising.

From two-time Oscar® winner Ben Proudfoot comes THE FINAL COPY OF ILON SPECHT, an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1973, a four word

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