The Invisible Bicycle Helmet

Directed by Fredrik Gertten · Starring Terese Alstin, Anna Haupt · 2012

Two Swedish industrial design students take on an exam project nobody had pulled off before: reinventing the bicycle helmet as something people would actually want to wear.

The fascinating, widely shared story of two design students reinventing the bike helmet, building to a genuinely jaw-dropping reveal.

“If people say it’s impossible we have to prove them wrong.”

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