The Real Thing

Directed by Julianna Villarosa · 2019

Footage of Coca-Cola's famous 'I'd Like to Buy the World a Coke' advert is physically degraded with Coke itself to expose the company's water practices in Chiapas, Mexico.

Brilliant activist art that uses a brand's own product to corrode its feel-good image.

Using physical media (16mm, VHS) destroyed by Coca-Cola, “The Real Thing” contrasts the famous ad “I’d Like To Buy The World A Coke” with The Coca-Cola Company’s 2018 scandal: unconscionable water privatization in Chiapa

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