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The Great Toilet-Paper Panic

The Atlantic · USA · Comedy / Documentary / Animation · 10 min · 243K views

Directed by Brian Gersten · 2020

How a 1973 Johnny Carson joke sparked a real toilet-paper hoarding frenzy across America, despite there being no shortage at all.

A funny, eerily relevant history of a shortage invented out of thin air.

It started with an unsubstantiated rumor. “You can laugh now,” said Johnny Carson on The Tonight Show in 1973, “but there is an acute shortage of toilet paper.” There wasn’t— but it didn’t matter. The broadcast sent Amer

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